Description

Tourism Marketing Management: Theories, Strategies, Application

Author

Teddy Yustinus Tandaju

Sinopsis

This book is intended for students and tourism industry practitioners who want to understand the world of tourism marketing and the aspects related to the development of tourist destinations and attractions. Therefore, this book can serve as a reference for readers’ development of their tourism knowledge. The theories used in this academic work are referenced by global marketing experts, and some of the tourism gurus were also direct lecturers of the author, such as Prof. Carmen Cox, Ph.D., Prof. Ngaire Douglas, Ph.D., and Prof. Dr. Neil Leiper, Australia.

First Edition: November 2025