Description

Strategic Management

Penulis
Estanislau de Sousa Saldanha
Edio da Costa
Helio Brites da Silva
Teresa Freitas Belo
Carla A. Costa
Salustiano dos Reis Piedade
Manuel Vong
Alvaro Menezes Amaral
Francisco Cosme Gama

Sinopsis

This book offers a comprehensive examination of strategic management, integrating theoretical foundations with practical applications to equip organizations with the tools necessary to navigate complex business environments. It explores core principles, strategic formulation, environmental analysis, implementation, and evaluation, with a particular emphasis on contemporary challenges such as globalization, innovation, and corporate social responsibility. Additionally, sector-specific applications in tourism, human resource management, and finance provide valuable insights into the practical implementation of strategic principles across diverse industries. Designed for students, practitioners, and scholars, the book maintains a balance between academic rigor and real-world applicability through clear explanations, practical examples, and case studies. Authored by senior lecturers from the Dili Institute of Technology, Timor-Leste, this work contributes to the existing literature on strategic management, offering a valuable resource for both academic study and professional practice.

Cetakan Pertama : Februari 2025